Airbnb has attributed a renewed focus on brand marketing instead of search engine optimisation (SEO) has helped it reach its most profitable quarter to date. The home-sharing platform’s decision to
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Home rental company Airbnb is investing between $100m and $200m in Oyo, India’s largest hotel company, as it continues to dive deeper into the hotel-booking world, according to Reuters. News
After 10 years in business, Airbnb has officially served half a billion guests in over 191 countries and 81,000 cities around the world. According to the accommodation platform, three guests
Home rental marketplace Airbnb has put to pen to paper on an agreement to acquire HotelTonight, an app which helps people find discounted hotel rooms. The financial terms of the
Airbnb has acquired Danish online marketplace Gaest.com, which offers short-term space rentals for interviews, meetings, workshops, team building events, and more. Similar to Airbnb, Gaest allows hosts across six continents
Accommodation marketplace Airbnb has introduced a feature which enables guests to stagger the payments of their rental up until closer to the date of their check-in. With the creatively-named Pay
Airbnb is looking to diversify its offering on a couple of fronts with two acquisitions aimed at accessibility and ad testing respectively. The online accommodation marketplace has welcomed Accomable and
Airbnb has seen its Facebook likes grow by 140 per cent between summer 2016 and summer 2017, as it cements its place as the most influential travel booking company. The
Following last weeks Mobile Marketing Programmatic US Summit in San Francisco, we bring you a selection of the very shiniest gems of wisdom from the event. Felix Zeng, head of
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research