Amazon

Amazon finalises $4bn GenAI investment in Anthropic

Amazon has concluded its $4 billion investment in Anthropic, adding $2.75 billion to complete the deal in the generative AI (GenAI) company, which it acquired a minority stake in last

Amazon

WATCH: Amazon kicks off UEFA Women’s Football partnership with new ad

Amazon has launched a new brand-campaign supporting its first pan-European sponsorship of UEFA Women’s Football. The new advert, which features real football players, will feature on primetime spots including the

Amazon

Amazon today launches Prime Video ads

Amazon has introduced adverts to its Prime Video streaming service. From today [5 February 2024], Prime Video users will see “limited” adverts before and during TV shows and movies. Subscribe to

Amazon

Amazon launches AI shopping assistant, ‘Rufus’

Amazon has unveiled a new AI-powered shopping assistant called Rufus. According to the ecommerce giant, the move will help customers make better shopping decisions by generating responses from its platform

Amazon

WATCH: Amazon Prime launches two New Year ads

Amazon Prime has launched two new adverts as part of its global brand platform, “It’s On Prime,” aimed to position the service as a membership that brings users closer to

Amazon

Amazon to roll out Prime Video ads from February

Amazon has announced it is to introduce adverts to its Prime Video streaming service from 5 February 2024. Users of the streaming service in the UK and Germany will see

Amazon

NFL pens exclusive streaming deal with Amazon

The 10-year deal will see Amazon exclusively broadcast 15 Thursday Night Football games and one pre-season game a year on Prime Video in the US

Amazon

Movers and Shakers: Amazon, Reprise, eBay, Incubeta, Kantar, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Amazon

Genesis, Tastemade, and Amazon launch food-focused social series

The five-part ‘Origins’ series, which will be uploaded weekly to Tastemade’s YouTube and Facebook channels, features up-and-coming chefs and their stories

Amazon

Amazon sues pair of influencers for pushing luxury counterfeit goods

The suit, filed in the US District Court for the Western District of Washington, alleges that Kelly Fitzpatrick and Sabrina Kelly-Krejci conspired with sellers to circumvent Amazon’s anti-counterfeiting measures by promoting products on Instagram, TikTok, and their own websites

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