Amazon has concluded its $4 billion investment in Anthropic, adding $2.75 billion to complete the deal in the generative AI (GenAI) company, which it acquired a minority stake in last
Amazon has launched a new brand-campaign supporting its first pan-European sponsorship of UEFA Women’s Football. The new advert, which features real football players, will feature on primetime spots including the
Amazon has introduced adverts to its Prime Video streaming service. From today [5 February 2024], Prime Video users will see “limited” adverts before and during TV shows and movies. Subscribe to
Amazon has unveiled a new AI-powered shopping assistant called Rufus. According to the ecommerce giant, the move will help customers make better shopping decisions by generating responses from its platform
Amazon Prime has launched two new adverts as part of its global brand platform, “It’s On Prime,” aimed to position the service as a membership that brings users closer to
Amazon has announced it is to introduce adverts to its Prime Video streaming service from 5 February 2024. Users of the streaming service in the UK and Germany will see
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
The five-part ‘Origins’ series, which will be uploaded weekly to Tastemade’s YouTube and Facebook channels, features up-and-coming chefs and their stories
The suit, filed in the US District Court for the Western District of Washington, alleges that Kelly Fitzpatrick and Sabrina Kelly-Krejci conspired with sellers to circumvent Amazon’s anti-counterfeiting measures by promoting products on Instagram, TikTok, and their own websites
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research