Analytics

Deezer introduces analytics app for podcasters

The Analytics by Deezer app gives podcasters an overview of how well their podcast is performing

Analytics

Ad industry comes together for responsible addressable media

A group of the world’s most prominent advertising trade associations and major companies from across the advertising industry, such as Ford, Unilever, NBC Universal, and Adobe, have joined forces to protect customisation and analytics, safeguard privacy, and improve customer experience within digital media and advertising

Analytics

Sky launches self-serve TV analytics tool

Sky Media has released a self-service tool to enable advertisers and media agencies to plan, evaluate and report on parts of their TV campaigns. Sky Analytics is an online portal

Analytics

Google to buy analytics firm Looker for $2.6bn

Google has agreed to acquire business intelligence, data, and analytics platform Looker for $2.6bn in an all-cash transaction, as it looks to strengthen its cloud business. Following the close of

Analytics

Adjust inks strategic partnership with Adways, buys its attribution analytics tool

Mobile measurement company Adjust has penned a deal with Adways, a Japanese mobile marketing agency, that will see Adjust acquire Adways’ attribution analytics tool, PartyTrack. The deal, of which the

Analytics

AI-powered marketing analyst Aiden.ai gets $1.6m seed round

Aiden.ai, a London-based AI analytics firm that has developed an AI-powered marketing analyst, has raised $1.6m (£1.22m) in seed funding in order to launch its full product. The funding was

Analytics

Snapchat provides UK marketers with new tools

Snap has announced a partnership with Acxiom-owned omnichannel identity firm LiveRamp that will provide UK marketers with a new measurement solution. The announcement comes as the firm also brings its

Analytics

A Trump-affiliated analytics firm exploited the data of 50m Facebook users

Facebook has come under fire from legal officials in both the UK and US over how it protects user information after a whistleblower revealed that a data analytics firm collected

Analytics

Nielsen adds measurement tools for YouTube app in UK, France and Germany

Performance management and analytics firm Nielsen has announced it is introducing new measurement tools for YouTubes mobile app through its Digital Ad Ratings service in the UK, France and Germany.

Analytics

Google embraces the power of machine learning in new ads and analytics products

Google has introduced an array of products using the power of machine learning give marketers better data insights and targeting opportunities. The first of these products is Google Attribution, which

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