The Association of Online Publishing (AOP) is teaming up with blockchain ad trading platform Fenestra to increase financial transparency in the sell side supply chain. The pair say the partnership
Adblocking rates are on the decline, falling by more than two per cent over the last few years, but publishers are now losing more money due to the software. The
Ad blocking remains a serious problem for publishers and marketers, with almost 30 per cent of ad impressions on desktop blocked in 2017, according to new figures from the Association
60 per cent of publishers are expecting programmatic partnerships to increase over the course of 2016, with a further eight of of ten viewing data monetisation as a key area
The Association of Online Publishers (AOP) and The Media Trust have partnered to launch the UKs first ad quality and malware prevention co-operative. The partnership will provide AOP members with
UK publishers saw digital revenues increase once again in 2015, with £416.2m spent overall, up 5.2 per cent year-on-year, according to new figures from the Association of Online Publishers (AOP)
The level of tension in the publishing industry around ad blocking was laid bare yesterday when the Association of Online Publishers (AOP) revealed the results of its seventh annual Content
Mobile now accounts for 56 per cent of UK users’ time spent online, according to the latest figures from comScore. Smartphones account for 41 per cent of the figure, with
The Association of Online Publishers (AOP) is holding an Innovation in Mobile Media Forum at White Rabbit Studios in Shoreditch tomorrow, from 2-5pm. Speakers include Claire Barry, head of digital strategy
The Association of Online Publishers (AOP) has released the results of a study into the effectiveness of cross-device advertising carried out by in conjunction with PHD, Manning Gottlieb OMD, Celtra
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research