Argos

Ikeas Game of Thrones ads are winning big on social media

HBO Ikea has been the big winner on social media during the final season of Game of Thrones so far, achieving the greatest social lift of the brands advertising during

Argos

2018 Awards Preview – Most Effective B2C App

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

Argos

2018 Awards Preview – Most Effective Retail/FMCG Campaign or Solution

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

Argos

Argos becomes first UK retailer to offer Google Assistant shopping

Catalogue retailer Argos has become the first brand in the UK to offer a shopping service via the Google Assistant platform, with customers able to voice shop over 20,000 products

Argos

Case Study: How Argos drives business growth through CGC

Relying on the consumer to drive business growth through their own content and feedback is sometimes an overlooked marketing strategy, with businesses often opting to throw money at expensive campaigns

Argos

Argoss Christmas campaign is using social to integrate childrens faces into its TV ad

This year’s Argos Christmas ad is, for the first time ever, giving children the opportunity to appear in the ad along with the retailer’s troupe of elves helping Santa. From

Argos

Black Friday: How do Top Retailers’ Mobile Sites Compare?

Black Friday can be one of the most stressful (or exciting) days of the year for retailers, as they wait and watch to see if the huge spike in traffic causes

Argos

Amazon the UKs Most Visited Site Across All Platforms

The latest quarterly IMRG comScore Top 50 Retailer Ranking, based on June data from the comScore MMX Multi-platform, sees Amazon UK retain its top spot from June 2015, with Argos

Argos

Argos, John Lewis and Mothercare Are Elite Multi-channel Retailers

Seven brands have been judged as Elite retailers in the second annual Internet Retailing UK Top 500 report, which examines expertise in online, mobile and multi-channel retailing, as well as

Argos

64.5 Per Cent of UK Retail Traffic from Mobile in 2015

64.5 per cent of visits to online retail sites in the UK last year came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all

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