Bidswitch

Join us for a Programmatic Lunch on 21 March in New York

Mobile Marketing is bringing its hugely-popular Programmatic Lunch event over to the States, landing in New York City on Thursday 21 March 2019. We are bringing you the event alongside

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Programmatics Growing Pains – BidSwitch

Scott Neville, GM of BidSwitch, considers the incredible growth of programmatic advertising, and the resulting problems for the entire ecosystem. Amidst all the recent discussion around the hidden ‘ad tech

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The 10 Best Quotes from Our Programmatic US Summit

Following last weeks Mobile Marketing Programmatic US Summit in San Francisco, we bring you a selection of the very shiniest gems of wisdom from the event. Felix Zeng, head of

Bidswitch

Switched On

The last couple of years have seen a revolution in the way mobile advertising inventory is traded, as programmatic has evolved from its desktop roots to become a key method

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The State of Mobile Programmatic

Theres no arguing that programmatic is now well-established when it comes to desktop – but, in spite of all the buzz of recent years, how much is programmatic really a big deal

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BidSwitch and AerServ Partner for Programmatic Video

Mobile-first video platform AerServ has partnered with BidSwitch, a one-to-many point of integration that connects platforms in a global programmatic ecosystem with over 100 buyers and 50 supply sources. The

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