Blis

O2 links up with Blis on behavioural targeting product

The product, called ‘telco-powered targeting – together with O2’, makes use of aggregated and anonymised customer behaviour data to match websites with audience segments

Blis

Consumers still prefer shopping in-store but want innovation: report

Most shoppers still prefer to make purchases in-store after using the internet to research products, despite concerns that the high street is dying, according to research from Blis. 60 per

Blis

Movers and Shakers: IAB Europe, MediaCom, Blis, Swrve, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Blis

What 5G means for mobile marketing

After a busy few days for 5G announcements, Aaron McKee, CTO at Blis, considers what the fuss is all about, and what the implications of 5G are for mobile marketing.

Blis

2018 Awards Preview – Most Innovative Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

Blis

2018 Awards Preview – Most Effective Use of Data

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

Blis

2018 Awards Preview – Most Effective Retail/FMCG Campaign or Solution

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

Blis

Movers & Shakers: Advertising Association, Pure360, Blis, Storyful and Publicis Media

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Blis

Creative success on mobile

Digital advertising offers advertisers the ability to reach their target audience with increased precision and reliability. But when it comes to delivering creative and emotive content, mobile is often treated

Blis

Case Study: Doritos uses location targeting to get the attention of hyperlifers

Last year, PepsiCo brand Doritos and its advertising agency partner OMD UK teamed up with Blis, a mobile location tech company, to run a mobile campaign featuring the Baby Dragon

More Stories

Video Interviews

Member Content

Resources