Walmart and Buzzfeed’s Tasty have partnered to launch a new in-app feature, Shoppable Recipes, which lets viewers add ingredients from a Tasty video straight to their Walmart grocery cart. To
An investigation by BuzzFeed News has found a sophisticated ad fraud scheme involving over 125 Android apps, with user behaviour tracked to enable hundreds of millions of dollars to be
Digital publisher BuzzFeed is undergoing a series of restructures to its ad sales team. The changes are part of a pivot away from Facebook and towards other sources of revenue,
BuzzFeed has linked up with Bytedance, a Chinese AI-powered content platform, to help the US publisher make its mark in China. The content licensing agreement will see BuzzFeed’s content from
BuzzFeed has teamed up with Walmart and Jet to give users of its Tasty food social network the ability to order products directly from within the Tasty app. With the
Buzzfeed and Brit+Co, a digital media and commerce company, have both linked up with VR ad network OmniVirt to launch a 360° holiday campaign for Samsung. For the campaign, Samsung
Hosts Saeed Jones and Isaac Fitzgerald (BuzzFeed News) BuzzFeed’s daily morning news show on Twitter has reached as many as 1m unique viewers every weekday since its launch on 25
Digital publisher BuzzFeed is set to finally introduce banner ads to its website and mobile apps in an effort to boost monetisation of its audience, after years of eschewing the
BuzzFeed will be launching a weekday live morning show on Twitter, as part of the content deal signed with the microblogging platform in May. AM to DM, launching on September
Publisher BuzzFeed has launched the Tasty One Top, a $149 (£114), Bluetooth-enabled induction cooktop designed to support its new Tasty app for the iPhone. The device ships in November, with
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research