Ivan Markman, chief business officer at Verizon Media, discusses what he got out of this years Cannes Lions Transparency is changing… everything The big topic of the week was change,
Chris Childs, managing director at TabMo UK, reviews the Cannes Lions International Festival of Creativity. It’s that time of year when the great and the good of the advertising world
Following the unveiling of NewsIQ at the Cannes Lions Festival of Creativity, Tyrone Stewart sat down with Ben Walmsley, digital commercial director at News UK, to discuss the product in
Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at this years Cannes Lions Festival. The concept aims to
Facebook is reportedly set to start introducing autoplaying video ads into its Messenger platform. The ads will begin rolling out on Monday, initially appearing for a small number of users
Maggie Mesa, head of mobile at OpenX, casts an eye over the trends that have appeared at this years Cannes Lions Festival of Creativity and what they mean for the
Cannes Lions, the festival which awards the best in creative communications and advertising, has been criticised over the last few years for losing its direction, and has seen many major
Mobile Marketing commercial director James McGowan shares his take on a quiet Cannes Lions Festival. What was the biggest news to come out of Cannes this week? From my vantage
As the ad industry descends on Cannes, Andy Chandler, VP EMEA at Tapjoy, discusses a vitally important conversation that should be on everyones lips. The time to uncork bottles of
While Black Friday and the holiday season may mark regular peaks for retail brands and the creative agencies that work with them, anyone more on the tech side of the
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research