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Cadbury launches Creme Egg 50th anniversary commemorative plate campaign

Cadbury will be selling limited-edition Golden Goobilee commemorative plates on Depop to celebrate Creme Egg’s 50th anniversary

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Co-op launches NHS repeat prescription service with targeted OOH campaign

The campaign – devised by Posterscope, in collaboration with Carat UK – features both traditional and digital out-of-home frames ringfenced by geotargeted social and mobile display ads

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“OTT commercials suck”

Consumers are continuing to move away from viewing traditional TV and dedicating more – if not all – of their viewing time to over-the-top (OTT) video services. OTT, which is

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2018 Awards Preview – Most Innovative Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

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2018 Awards Preview – Most Effective Retail/FMCG Campaign or Solution

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

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Movers & Shakers: Carat, OpenMarket and ConsumerAcquisition.com

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Case Study: Gordon’s Gin integrates telco data to power commuter campaign

When faced with an annoying delay at a train station on your way home, it’s always nice to have a refreshing beverage designed to ease the frustration. Gordon’s Gin designed

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2017 Award Winners: Retail/FMCG, Charity and Financial Services Campaigns and Solutions

Since our 2017 Effective Mobile Marketing Awards earlier this month, we’ve been showcasing the winning entries every day. Today, we move on to our industry sector awards, and cover the

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Oreo and Google Team Up for Digital Dunk Challenge

Mondelez International cookie brand Oreo has teamed up with Google to deliver the next mobile step in Oreo’s Dunk Challenge campaign – which is fronted by stars such as Christina

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Movers & Shakers: IAB UK, Tune, Vogue, Dentsu Aegis and Sizmek

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

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