Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available
Coca-Cola-owned soft drink brand Fanta has launched a VR campaign, which incorporates physical elements, to give people a fright in time for Halloween. The ‘13th Floor’ VR experience, which was
South Carolinas Darlington Raceway has teamed up with Coca-Cola Bottling Co and mobile fan experience technology firm Experience to create an audience engagement app that offers NASCAR fans a chance
Soft drink brand Sprite has a long-standing relationship with basketball player LeBron James, who serves as a brand ambassador for the Coca-Cola-owned drink, and the brand is taking advantage of
Facebook has launched Slideshow, a lightweight video ad format for use in emerging markets where smartphones and high-speed data connections arent necessarily the norm. Facebook describes the ad as video,
Coca Cola has been making use of beacon technology in movie theatres in Norway to improve engagement, in-store purchases, and even click-through rates thanks to a retargeting campaign. The pilot
As part of this year’s Effective Mobile Marketing Awards, we created four new ‘People’s Choice’ categories for which we drew up a shortlist of 20 people or companies and then
Coca-Cola and BT are partnering to test out vending machines in South Africa which act as wi-fi hubs, with the aim of delivering online access to isolated communities. The project has
Coca-Cola has partnered with Ubisoft to launch a marketing campaign around the release of the Just Dance Now mobile game. The campaign, which will see content be made available for
Coca-Cola is testing the viability of Apples iBeacon for use during the 2014 World Cup, as well its wider in-store marketing campaigns, to deliver relevant and tailored messaging. The company
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research