Coca Cola

Coca-Cola links up with Cargo to provide refreshments during Uber and Lyft rides

Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available

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Fanta launches scary 4D VR experience for its Halloween campaign

Coca-Cola-owned soft drink brand Fanta has launched a VR campaign, which incorporates physical elements, to give people a fright in time for Halloween. The ‘13th Floor’ VR experience, which was

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Coca-Cola Teams with Darlington Raceway for Mobile Fan Experience App

South Carolinas Darlington Raceway has teamed up with Coca-Cola Bottling Co and mobile fan experience technology firm Experience to create an audience engagement app that offers NASCAR fans a chance

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Sprite Celebrates Cavaliers Win with Social Video Campaign

Soft drink brand Sprite has a long-standing relationship with basketball player LeBron James, who serves as a brand ambassador for the Coca-Cola-owned drink, and the brand is taking advantage of

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Facebook Launches Lightweight Video Ads for Emerging Markets

Facebook has launched Slideshow, a lightweight video ad format for use in emerging markets where smartphones and high-speed data connections arent necessarily the norm. Facebook describes the ad as video,

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Coca Cola Tests Beacon Retargeting in Norwegian Cinemas

Coca Cola has been making use of beacon technology in movie theatres in Norway to improve engagement, in-store purchases, and even click-through rates thanks to a retargeting campaign. The pilot

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People’s Choice Awards – Top 5 Contenders Revealed

As part of this year’s Effective Mobile Marketing Awards, we created four new ‘People’s Choice’ categories for which we drew up a shortlist of 20 people or companies and then

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Coca-Cola and BT Send Wi-fi Enabled Vending Machines to South Africa

Coca-Cola and BT are partnering to test out vending machines in South Africa which act as wi-fi hubs, with the aim of delivering online access to isolated communities. The project has

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Coca-Cola Launches Campaign Around Mobile Game and Wearables

Coca-Cola has partnered with Ubisoft to launch a marketing campaign around the release of the Just Dance Now mobile game. The campaign, which will see content be made available for

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Coca-Cola Testing iBeacon for World Cup

Coca-Cola is testing the viability of Apples iBeacon for use during the 2014 World Cup, as well its wider in-store marketing campaigns, to deliver relevant and tailored messaging. The company

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