DSP Archives - Mobile Marketing Magazine

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Foursquare launches self-service audience segments

Foursquare Pinpoint, a location platform that provides data-driven media planning, activation and measurement, has announced the launch of self-service audience segments. According to Foursquare, this new update will enable users

DSP

Sizmek unveils new AI-enabled demand-side platform

Independent buy-side ad platform Sizmek has announced that it has completely overhauled its demand-side platform (DSP) to deliver an evolved user experience that provides clients with new screens and workflows

DSP

Multi-platform strategy a must for best programmatic ROI, suggests study

The optimal programmatic media buying strategy requires multiple partners, with multi-vendor supply path optimisation resulting in tenfold improvements in key areas, according to a new study by ad tech provider

DSP

AppNexus launches first-ever programmable DSP

Ad tech company AppNexus has launched the ‘industry’s first’ programmable demand side platform (DSP) which uses machine learning to prevent fraud, ensure brand safety and help traders execute strategies. The

DSP

Tremor Video has sold its DSP to Taptica for $50m

Mobile ad tech company Taptica has acquired a large chunk of Tremor Video, a video monetisation software company, with a $50m (£38m) deal to purchase its demand-side platform (DSP). The

DSP

Outbrain buys native DSP Zemanta

Content discovery and marketing platform Outbrain has acquired Zemanta, an omnichannel programmatic native demand side platform for media agencies. The price paid remains undisclosed. Outbrain will introduce Zemanta’s technology to

DSP

Talking Programmatic: What to Ask a Buy-side Vendor

In his continuing regular series, programmatic expert Paul Gubbins asks what questions agencies and advertisers should be asking of their buy-side vendors, and examines the changing nature of transparency in

DSP

S4M Acquires Mobile First DSP Platform Netadge

Mobile ad tech company S4M (Success for Mobile) has acquired Netadge, a mobile first demand side platform (DSP), to strengthen its ‘offerings in the programmatic industry’ and grow its research

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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