Emoji

Data: 25% of consumers ready to boycott brands over non-inclusive emoji use

A quarter of consumers would consider stopping purchases from a brand that uses emojis in a non-inclusive way on social media, new data has revealed. According to a study by Brands2Life,

Emoji

Instagrams latest feature is an emoji slider

Facebook-owned photo sharing platform Instagram has launched a new variation of its popular poll sticker for use in its Stories feature: the emoji slider. The new sticker lets people ask

Emoji

UK consumers really dont like it when brands use emojis

UK consumers may enjoy sending emojis back and forth with friends and family, but they don’t appreciate when brands use the graphics in marketing messages in the slightest. According to

Emoji

Empire State Building lights up for World Emoji Day

Today, to mark World Emoji Day, the New York’s iconic Empire State Building will be lit up in yellow – paying homage to the colour of the most well-known of

Emoji

Emojis in push notifications increase open rates

Push notifications featuring emojis an 85 per cent greater open rate on average, compared to those sent without emojis, according to a report from mobile marketing platform Leanplum. The report,

Emoji

Durex Chooses a Safe Sex Emoji for World AIDS Day

With 84 per cent of young people using emojis when communicating with a sexual partner, the impact of the tiny illustrations is greater than you probably imagine, and so sexual

Emoji

Snapchat Lets Users Send Custom Emoji with Bitmoji

Snapchat has introduced Bitmojis personalised emoji stickers to its messaging app, building on its acquisition of developer Bitstrips in March, which reportedly set it back around $100m. The Bitmoji app enables users

Emoji

Disney Unveils Emoji Keyboard with a Twist

Disney has unveiled over 400 emojis inspired by its films and cartoons from across the decades, covering everything from early hits like Donald Duck and Mickey Mouse, to contemporary characters

Emoji

Starbucks Serves Up Emoji App

Starbucks has launched an emoji keyboard app. The icons, which range from branded cups to a unicorn enjoying a coffee, can be used in SMS, emails and a variety of messaging

Emoji

House of Fraser Asks Customers to Get Emojinal

House of Fraser is aiming to make an impact on the mobile generation with a new campaign centred around Emojis in the lead up to Valentines Day, based on research

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