? A photo posted by Cristiano Ronaldo (@cristiano) on Jul 7, 2016 at 1:32am PDT In the wake of the Euro 2016 Championship, Facebook and Instagram have released stats on
Figures from Bing Ads have revealed the most searched-for brand sponsors for the Euro 2016 Championship, with Kia ranking top among official global sponsors, and Vauxhall dominating among the England
Nearly a fifth of football bans will be watching at least one Euro 2016 match on their mobile phone, with 40 per cent of viewers using smartphone apps to stay
Before the tournament has even started, 84m Facebook users have already had 221m interactions around Euro 2016, the social network has revealed. Facebook also listed its top 11 players, based on the
With the Euro 2016 tournament kicking off today in France, Wochit co-founder & CEO Dror Ginzberg argues that this might be the last major international football tournament to be aired exclusively on television. “UEFA
As part of its preparations for this months Euro 2016, the French government has launched SAIP (Système d’Alerte et d’Information des Populations), an anti-terror security app, following two major attacks in France
UEFA will reportedly be broadcasting select matches from the next months Euro 2016 football tournament in Virtual Reality (VR). Dozens of Nokias OZO cameras will be deployed within stadiums to record the games in 360°,
Second screening in the UK will reach its zenith during this summer’s European Football Championship, according to new research commissioned by programmatic ad tech firm, RadiumOne, with two thirds of 1,000
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research