The European Consumer Organisation (BEUC) has filed a complaint against TikTok with the European Commission and the various consumer protection authorities across the EU, while consumer organisations in 15 countries have urged their national authorities to investigate the video sharing platform
The Commission has reached the ‘preliminary view’ that Amazon has been relying on the non-public business data of independent sellers on its marketplace to help its own retail business
Google has decided to promise not to use Fitbit’s health data for targeted advertising in a bid to convince EU regulators that their antitrust concerns are misplaced
Facebook is reportedly facing a European Union competition probe into its much-criticised Libra digital currency, adding to the ever-growing list of investigations into the social network around the world. The
Amazon is reportedly set to face a ‘full-blown’ antitrust investigation from the European Union’s (EU) head of competition as she looks to complete her crackdown on a group of US
Google’s parent company, Alphabet, experienced a five per cent drop in its stock after the trading floor closed, following the release of its Q1 2019 earnings report. The report outlined
Facebook has agreed to make changes to its terms and conditions following pressure from lawmakers within the European Union over a lack of clarity in the policies. Following discussions between
The team at Mobvista look at how regulators are finally starting to catch up to, and gain authority over, the internets biggest players The regulatory tide is turning on the
Apple has fired back at Spotify, after the world’s largest streaming service filed a complaint with the European Commission accusing Apple of creating an unfair App Store environment by deliberately
Mozilla has sent a letter to the European Commission to raise concerns about the lack of publicly available data about political advertising on Facebook, urging the EU body to present
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research