Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.
At todays (22 May) Masterclassing Digital Retail & FMCG Masterclass event in London, members of senior management from B2C retail and FMCG brands were brought together with digital marketing experts
When faced with an annoying delay at a train station on your way home, it’s always nice to have a refreshing beverage designed to ease the frustration. Gordon’s Gin designed
P&G chairman and chief executive David Taylor has revealed that the FMCG giant plans to reduce its advertising costs by $400m (£286m), largely by implementing new agency models and reducing
Cookie brand Oreo has launched a new app-driven promotion which uses augmented reality to create a virtual scavenger hunt for consumers, enabling users to compete for prizes including a trip
US cable network AMC has partnered with drinks brand Mountain Dew for the promotion of The Walking Deads eighth season, which starts on 22 October – including an Augmented Reality
FMCG giant Procter & Gamble has announced plans to cut $2bn from its marketing spending over five years following a Q3 earnings report that saw the company miss sales-growth expectations
Bud Light is taking a social media-led approach to a classic promotional campaign, as they offer American football fans the chance to win a pair of Super Bowl tickets for
Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Liptons sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified
Unilever-owned toothpaste brand Signal (also sold as Pepsodent in some markets) has launched its first Facebook Messenger campaign. Little Brush Big Brush us a 21-day behaviour-change programme aimed at helping families with
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research