Fyber

App monetisation platform Fyber acquired by Digital Turbine for $600m

The deal will see Digital Turbine buy more than 90 per cent of Fyber from investment holding company Tennor Holding for around $600m

Fyber

Mobile marketing alliance formed for smooth transition to post-IDFA world

The Post-IDFA Alliance – made up of Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular – has launched ‘No IDFA? No Problem’, a resource for mobile marketers and app publishers that aims to help to transition seamlessly in the wake of the upcoming iOS 14 update

Fyber

Movers and Shakers: Cheetah Digital, Fyber, Sinch, SpotX, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Fyber

Fyber links up with Game of Whales to help app developers identify profitable users

App monetisation firm Fyber has teamed up with Game of Whales, an AI-driven monetisation platform, to provide app and game developers with a ‘full view’ of user lifetime value (LTV)

Member Content Default Image
Fyber

Advertisers: true header bidding will save your mobile campaign, if you let it

Itai Cohen, director of corporate strategy at Fyber, looks at why true in-app header bidding is the way to go for advertisers. App Annie reports that by 2020, in-app ad

Member Content Default Image
Fyber

77 per cent of brands investing in in-app inventory

Better targeting capabilities, stronger user engagement, high ROI and reliability are all contributing to a rise in brands investing in in-app inventory, according to app monetisation firm Fyber, which has

Fyber

In-app advertising set for growth on the back of increasing brand demand

In-app advertising is set to experience strong growth as brands ask their agencies to invest more into it based on the evidence that in-app inventory delivers the best results across

Member Content Default Image
Fyber

How brand advertisers should be diversifying their media buying strategy

With 90 per cent of time spent in app on mobile, why are some brands still hesitating to advertise there? Welby Chen, president and chief business officer at Fyber, dispels

Member Content Default Image
Fyber

Rewarded video ads will continue to dominate through 2018

Welby Chen, president and chief business officer at Fyber, explores the growing popularity of rewarded video advertising, how its strengthening the value exchange between consumers and brands, and what marketers

Member Content Default Image
Fyber

The in-app opportunity for brands

Alon Golan, product manager, marketing at Fyber explains why, faced with a choice of in-app, desktop and mobile web, brands can’t see the wood for the trees. We’re living in

More Stories

Video Interviews

Member Content

Resources