Gambling

GambleAware encourages gamblers to tap out in latest campaign

The campaign, created in partnership with M&C Saatchi as part of the broader ‘Bet Regret’ initiative, features two films where gamblers are pinned down by a wrestler until they agree to ‘tap out’ of their betting apps, saving them from regret

Gambling

KamaGames signs exclusive partnership with Unity Ads

KamaGames, one of Europes largest social mobile poker operators, has announced a new exclusive monetisation agreement with Unity Ads, which will see graphic pioneers mediation platform used to provide in-app

Gambling

ASA clamps down on gambling ads aimed at children

The Advertising Standards Authority (ASA) has joined forces with its sister organisation the Committee of Advertising Practice (CAP), The Gambling Commission, and the Remote Gambling Association (RGA) to order the

Gambling

Paddy Power rapped by ASA for racist Floyd Mayweather ad

Paddy Power has been censured by the Advertising Standards Authority (ASA) after an investigation into the Irish bookmaker’s advertising in the lead up to the Floyd Mayweather versus Conon McGregor

Gambling

Gambling with Security: Online betting in the age of cybercrime

We unfortunately live in an age of unprecedented cybercrime. Large-scale data breaches are happening with worrying regularity, exposing consumers to a heightened risk of fraud and identity theft and placing

Gambling

Viewpoint: The Dark Side of Mobile Gambling

This week on the site, we’re taking a closer look at one of the verticals that was one of the first to fully embrace mobile as a marketing tool: the

Gambling

Putting Money on Social: How bettings big boys approach social media

Paddy Power There’s been a lot of talk surrounding betting companies recently, much of which has been very negative in regard to the way the industry targets customers with ads

Gambling

Awards Preview – Most Effective Search Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we break down

Gambling

Minecraft Ban Brands from Building Ads with its Blocks

Microsoft-owned game developer Mojang has updated its commercial usage guidelines to ban advertisers from the world of Minecraft, its enormously popular construction game. This time last year, Minecraft passed 70m sales, around half

Gambling

Mr Green Goes Cross-device with Mobile Gambling

Online casino operator Mr Green has released a full suite of new mobile casino products as part of a set of moves to create a seamless user experience across desktop

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