Hitwise

Warc Spending Report Shows Record H1 for UK

UK ad spending rose by 5.2 per cent during H1 2016, reaching a record £9.9bn during the first six months of the year, despite the economic uncertainty brought about by

Hitwise

60 Per Cent of Travel Searches Start on Mobile

60 per cent of all travel-related searches begin from mobile devices, with figures climbing as high as 88 per cent for certain keywords, new figures from consumer behaviour firm Hitwise

Hitwise

In-store Mobile Usage on the Increase

New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on

Hitwise

Connexity Acquires Behavioural Analytics Firm Hitwise from Experian

Digital marketing company Connexity has acquired data collection firm Hitwise from Experian, with the intention of using the companys consumer behavioural analytics technology to augment its own offering. Hitwise, which

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