This Thursday sees the final shutdown of Apples iAd network, its in-app advertising platform that existed to help app developers and publishers monetise their work. Apple initially shut down the
Apple has issued a reminder to developers of the impending shutdown of its iAd App Network and related ad services, which will bring to an end any existing monetisation revenues
Six years after the launch of iAd, Apple is reportedly abandoning its ad sales business. The iAd sales team will be shuttered, with staff offered buyouts, according to BuzzFeed News
Sky has partnered with Time UK to run its first campaign on Apple News. The campaign, promoting Skys on-demand box sets, will appear in NME and Uncut stories on the
Apple is extending its iAd mobile advertising network to include its web streaming service iTunes Radio, enabling marketers to purchase ads for the service programmatically that can be targeted through
Apple has brought its mobile ad offering, iAd, to Latin America for the first time. Working with Internet Media Services (IMS) as its exclusive reseller, iAd will initially be available
Yahoos US mobile ad revenues are set to overtake Twitter next year to become the third largest in the country, according to eMarketer forecasts. Overall, US mobile ad spend is
Following the news being revealed early in a leaked press release last week, ad tech company Rubicon Project has confirmed it is partnering with Apples iAd platform to bring real-time
Apple is readying itself to open its app advertising inventory to programmatic buyers, according to a hastily-deleted press release published by ad tech company Rubicon Project. The release announced the
As Apple Pay finally launches in the US, reports suggest that Apple is planning to incorporate the platform into its iAd mobile ad network. According to Digiday, this will take
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research