iAd

iAd Shutdown: The Industry Reacts

This Thursday sees the final shutdown of Apples iAd network, its in-app advertising platform that existed to help app developers and publishers monetise their work. Apple initially shut down the

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iAd Prepares Developers for Impending Shutdown

Apple has issued a reminder to developers of the impending shutdown of its iAd App Network and related ad services, which will bring to an end any existing monetisation revenues

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Apple Shuts Down iAd Sales Business

Six years after the launch of iAd, Apple is reportedly abandoning its ad sales business. The iAd sales team will be shuttered, with staff offered buyouts, according to BuzzFeed News

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Sky Partners with Time UK for First Apple News Campaign

Sky has partnered with Time UK to run its first campaign on Apple News. The campaign, promoting Skys on-demand box sets, will appear in NME and Uncut stories on the

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Apples iAd Platform Adds iTunes Radio to Programmatic Inventory

Apple is extending its iAd mobile advertising network to include its web streaming service iTunes Radio, enabling marketers to purchase ads for the service programmatically that can be targeted through

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iAd Crosses the Border into Latin America

Apple has brought its mobile ad offering, iAd, to Latin America for the first time. Working with Internet Media Services (IMS) as its exclusive reseller, iAd will initially be available

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Yahoo Mobile Ad Revenues to Overtake Twitters in 2015

Yahoos US mobile ad revenues are set to overtake Twitter next year to become the third largest in the country, according to eMarketer forecasts. Overall, US mobile ad spend is

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Rubicon Project Confirms Programmatic Partnership with Apple

Following the news being revealed early in a leaked press release last week, ad tech company Rubicon Project has confirmed it is partnering with Apples iAd platform to bring real-time

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Apple Prepping iAds for Programmatic Buying

Apple is readying itself to open its app advertising inventory to programmatic buyers, according to a hastily-deleted press release published by ad tech company Rubicon Project. The release announced the

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Apple Pay Could Give iAd a Buy Button

As Apple Pay finally launches in the US, reports suggest that Apple is planning to incorporate the platform into its iAd mobile ad network. According to Digiday, this will take

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