Location data technology company Blis has launched an analytics tool that enables marketers to analyse consumer behaviour through mobile movement data. The tool, called ‘Smart Trends’, provides in-store behavioural insights
Smartphone usage has fallen amongst 16 to 24-year olds for the first time, according to a report from market researcher Kantar TNS. Mobile device owners in the age group now
Gaming apps are one of the most-used channels for mobile advertising, and with the growth of video formats, its important to know where your adspend is having the most effect.
Marketers who invest more than 10 per cent on measurement and analytics are three times as likely to exceed their growth plan by over 25 per cent, according to a
Both in-app interstitial and mid page unit (MPU) formats are efficient in driving consumers toward a brand’s store or website. According research involving 446 participants, from mobile programmatic platform S4M
Fraud remains a major issue in mobile programmatic but the industry is now doing more to fight back. According to a study mobile-native ad tech company S4M, of 92 mobile
Mobile marketers are optimistic about the future of apps – with 86 per cent of them stating the that user acquisition is a top priority in 2017. According to research
Today is Valentines Day but, for some, the love of numbers is more imprtant than any partner. For those interested in those in how the day influences marketing, Adroll has
63 per cent of people believe that VR is the next big thing’ – according to research by brand video advertising software provider YuMe. Meanwhile, in the survey of more
65 per cent of large UK businesses have incorrect addresses listed, with 67 per cent of smaller businesses suffering from the same problem. Thats according to research from Yext, which also
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research