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Blis launches consumer behavioural analytics tool along with global retail study

Location data technology company Blis has launched an analytics tool that enables marketers to analyse consumer behaviour through mobile movement data. The tool, called ‘Smart Trends’, provides in-store behavioural insights

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Infographic: Smartphone usage amongst young people has fallen for the first time

Smartphone usage has fallen amongst 16 to 24-year olds for the first time, according to a report from market researcher Kantar TNS. Mobile device owners in the age group now

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Infographic: Breaking down clicks and conversions across the mobile gaming world

Gaming apps are one of the most-used channels for mobile advertising, and with the growth of video formats, its important to know where your adspend is having the most effect.

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Marketers investing in measurement and analytics show the biggest business growth

Marketers who invest more than 10 per cent on measurement and analytics are three times as likely to exceed their growth plan by over 25 per cent, according to a

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Infographic: Interstitial and MPU in-app formats effective in driving traffic

Both in-app interstitial and mid page unit (MPU) formats are efficient in driving consumers toward a brand’s store or website. According research involving 446 participants, from mobile programmatic platform S4M

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Infographic: Fraud remains prevalent in mobile programmatic

Fraud remains a major issue in mobile programmatic but the industry is now doing more to fight back. According to a study mobile-native ad tech company S4M, of 92 mobile

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Infographic: 86 Per Cent of Mobile Marketers Say App User Acquisition is Top Priority

Mobile marketers are optimistic about the future of apps – with 86 per cent of them stating the that user acquisition is a top priority in 2017. According to research

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Infographic: 1.4 Times More Retail Sales Made in Valentines Week

Today is Valentines Day but, for some, the love of numbers is more imprtant than any partner. For those interested in those in how the day influences marketing, Adroll has

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Infographic: Over 60 Per Cent of People Believe VR is the Next Big Thing

63 per cent of people believe that VR is the next big thing’ – according to research by brand video advertising software provider YuMe. Meanwhile, in the survey of more

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Infographic: 65 per cent of Large UK Businesses Incorrectly List Location

65 per cent of large UK businesses have incorrect addresses listed, with 67 per cent of smaller businesses suffering from the same problem. Thats according to research from Yext, which also

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