The Post-IDFA Alliance – made up of Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular – has launched ‘No IDFA? No Problem’, a resource for mobile marketers and app publishers that aims to help to transition seamlessly in the wake of the upcoming iOS 14 update
The tech giant has invested in Glance, which serves news, movies, travel, sports, food, and games content on the lock screens of people’s smartphones, and VerSe Innovation, the parent company of content and news aggregator app Dailyhunt
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
DoubleVerify, an independent producer of marketing measurement software, has partnered with InMobi, a global provider of marketing enterprise platforms, to prevent mobile application fraud. The merger aims to combine DoubleVerify’s
Tim Maytom sits down with Andy Powell, sales director for EMEA at InMobi, to discuss the shift towards time spent in-app, the companys determination to lead in viewability, and addressing
Mobile marketing and advertising platform provider InMobi has introduced its programmatic exchange to Europe, the Middle East, and Africa (EMEA) – two months after bringing the exchange to the Asia-Pacific
InMobi, a mobile marketing and advertising platform provider, has launched its programmatic exchange in the Asia-Pacific (APAC) region with a reach of 800m mobile devices. On the exchange, InMobi promises
Andrew Gerhart, vice president of publisher platforms, InMobi, argues that header bidding could just exacerbate the problems present in the waterfall, and publishers should be looking to unified auctions for
Mobile advertising platform InMobi has acquired AerServ, a mobile mediation and revenue management platform, for $90m (£67m) in cash and stock. With the acquisition, InMobi has created the ‘industry’s first
Global mobile advertising and discovery platform InMobi has partnered with Adsquare, a mobile data exchange, to create a suite of in-app audience targeting solutions for brand advertisers in Europe. The
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research