Smart devices, or consumer products that can be linked to other technology, have been rapidly growing and improving due to factors such as faster broadband speeds, mobile advancements, and hardware.
Microsoft has released the findings of its IoT Signals research report, which surveyed over 3,000 IoT decision-makers on topics including adoption rates, relevant trends in technology, challenges and benefits that
The UK government has introduced a code dedicated to strengthening the security of internet-connected devices – with the number of devices in use across the country expected to grow to
BMW has launched its latest performance touring bike, the K 1600 GT. It’s the first BMW model equipped with an optional eCall service via the Vodafone SIM card on board.
The global third-party Internet of Things platform market grew by 36 per cent in 2015 to €610m (£521m), and is set to reach revenues of over €3bn by 2021, according
Singapores Smart Nation initiative is aiming to transform the country into a 21st century template for connected solutions, implementing “whole-of-nation” programs that improve infrastructure and amenities for the population as
South Korean electronics giant Samsung has announced it plans to invest $1.2bn (£815m) in Internet of Things startups and research in the US over the next four years, as it
Amazons Dash buttons, which connect to home wi-fi and enable consumers to order specific products (usually from FMCG brands) with a single push, have become increasingly popular, with Amazon expanding
It’s often said that the big opportunity in the Internet of Things (IoT) arena is not the really cool stuff around connected homes but the more mundane aspects of life,
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research