Kantar

Movers and Shakers: Amazon, Reprise, eBay, Incubeta, Kantar, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Kantar

Movers and Shakers: Dentsu, Vungle, Salesforce, Adobe, Group Nine, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Kantar

Movers and Shakers: Merkle, Kantar, Instacart, Tinuiti, Mediaocean, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Kantar

UK happiest nation when it comes to online retail experiences

Google and Kantar report into online retail consumer satisfaction

Kantar

WPP flogs majority stake in Kantar to Bain Capital

Kantar CEO Eric Salama WPP has agreed to sell 60 per cent of Kantar to private equity firm Bain Capital in a deal which values the business at $4bn (£3.2bn).

Kantar

Amazon named BrandZ’s most valuable brand in the world

eCommerce giant Amazon is the most valuable brand in the world, followed by Apple and Google, according to the 2019 BrandZ Top 100 Most Valuable Global Brands rankings announced today

Kantar

Over-targeted advertising is increasing consumer apathy toward brands: report

The advertising industry’s approach to retargeting could be proving detrimental to the effectiveness of campaigns with consumers increasingly feeling apathetic toward, and mistrusting of, advertising. According to Kantar’s latest Dimension

Kantar

Kantar Media launches audience profiling insights tool

Kantar Media, a subsidiary of WPP, has introduced a function which enables users to access consumer insights alongside media monitoring intelligence to offer better understanding of audiences. With Audience Profile,

Kantar

Mobile brands get a lot of love from US consumers – Oath research

Consumers love the trends that Apple sets US consumers have higher brand affinity and better response to ads through mobile touchpoints to their favourite brands, according to research. Verizon subsidiary

Kantar

Top UK brands are at risk of losing out to disruption

A lack of innovation amongst the UK’s top brands makes them vulnerable to exciting new startups that disrupt their space. According to WPP and Kantar Millward Brown’s BrandZ top most

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