Kargo

Instagram has one of the highest levels of ad effectiveness – report

Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability

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Kargo shifts towards pure-play programmatic with job cuts and Sublime Skinz deal

Mobile ad firm Kargo has cut around 40 staff and will be transferring the majority of its UK workforce to Sublime Skinz as part of a pivot away from its

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Movers & Shakers: SpotX, Kargo, FCB, Jun Group, S4M and Twitch

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Movers & Shakers: Media IQ, Social Chain, Kargo, Liftoff, MMA

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the

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NBCUniversal teams up with Kargo for largest brand-safe platform in mobile

Melissa McCarthy on NBCUniversal show Saturday Night Live US media giant NBCUniversal has joined forces with Kargo, a mobile ad company, to create ‘the largest brand-safe platform in mobile’. The

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Movers & Shakers: Videology, SpotX, AdColony, MediaMath and Kargo

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

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2017: The Industry Predicts

We look into our crystal ball, with help from John Lewis, IAB UK and more.

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2016: The Biggest Stories, Issues and Trends

The Mobile Marketing team – plus John Lewis, IAB UK, Forrester and more – share their highlights of the year.

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Instant Monetisation

David Murphy discusses the challenge of generating revenue from content when it appears on other people’s platforms with Owen Hanks, general manager, international, at Kargo. DM: So let’s have the

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Awards Preview – Mobile Marketer of the Year

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we turn to

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