Kenshoo

Kenshoo introduces support for Apple Search Ads

Kenshoo, a digital advertising technology company, has added support for Apple Search Ads to its marketing platform. In becoming an Apple Search Ads Authorised Reseller, Apple Search Ads are now

Kenshoo

53 Per Cent of People up for Mobile Messaging with Businesses

53 per cent of people in the UK and France – who use mobile messaging apps – have interacted with a company via mobile messaging, or is open to doing

Kenshoo

Kenshoo Adds Support for Google Expanded Text Ads

Agile marketing firm Kenshoo has rolled out full support for Google’s Expanded Text Ads (ETAs). Google launched ETAs in May as a way of optimising its search ads for the

Kenshoo

Kenshoo Report Shows Rising App Ad Spend and Installs

Kenshoo has released its latest Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. The report finds that total spend on app marketing across the Kenshoo Gaming and

Kenshoo

Infographic: Social Ad Spending Jumps 50 Per Cent

Social advertising spend has grown by 50 per cent year on year during the last quarter of 2015, driven by a combination of new ad types on Facebook, changes in

Kenshoo

Facebook App Install Ad Spending Quadruples

Marketers spent nearly four times (293 per cent) as much on Facebook mobile app install ads in Q2 2015 compared to Q2 2014, according to a new study from Kenshoo,

Kenshoo

Facebook Ad Spend Doubles in a Year

Quarterly global spend on Facebook advertising grew by 114 per cent year-on-year (YoY) in Q2 2015, twice as fast as a year ago, according to the latest data from in

Kenshoo

Drawbridge and Kenshoo Team Up for Mobile-to-desktop Attribution

Drawbridge and Kenshoo have partnered in an effort to make it easier to tie together desktop clicks and conversions to mobile activity, without having to rely on log-in data. The

Kenshoo

Spend on Facebook App Install Ads Up, CTR Down

Advertisers who use Facebook mobile app ads to promote and drive downloads of mobile apps from Google Play and the Apple app stores, increased their spend on this ad unit

Kenshoo

CPM of Facebook Advertising 7X Higher than Last Year

The cost per impression of advertising on Facebook was 7X higher in November 2014 than a year earlier. According to Kenshoo, which provided the figures, this is due to the

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