Kenshoo, a digital advertising technology company, has added support for Apple Search Ads to its marketing platform. In becoming an Apple Search Ads Authorised Reseller, Apple Search Ads are now
Agile marketing firm Kenshoo has rolled out full support for Google’s Expanded Text Ads (ETAs). Google launched ETAs in May as a way of optimising its search ads for the
Kenshoo has released its latest Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. The report finds that total spend on app marketing across the Kenshoo Gaming and
Social advertising spend has grown by 50 per cent year on year during the last quarter of 2015, driven by a combination of new ad types on Facebook, changes in
Marketers spent nearly four times (293 per cent) as much on Facebook mobile app install ads in Q2 2015 compared to Q2 2014, according to a new study from Kenshoo,
Quarterly global spend on Facebook advertising grew by 114 per cent year-on-year (YoY) in Q2 2015, twice as fast as a year ago, according to the latest data from in
Drawbridge and Kenshoo have partnered in an effort to make it easier to tie together desktop clicks and conversions to mobile activity, without having to rely on log-in data. The
Advertisers who use Facebook mobile app ads to promote and drive downloads of mobile apps from Google Play and the Apple app stores, increased their spend on this ad unit
The cost per impression of advertising on Facebook was 7X higher in November 2014 than a year earlier. According to Kenshoo, which provided the figures, this is due to the
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research