PayPal and Dragoneer Investment Group are investing $750m and $100m respectively in MercadoLibre, the biggest eCommerce player out of Latin America. The investments come as part of a $1.85bn equity
SoftBank has setup another fund – this time turning its attention to the Latin American technology market with a $5bn fund, the largest to ever be exclusively focused on the
Mobile carrier payment solutions firm RGK Mobile has announced the company will be expanding its services into Latin America, partnering with Mexico-based Claro Mobile and Central America-based Tigo Mobile. RGK
Telefonica has launched an initiative aimed at connecting more than 100m people in Latin America to the internet and is working with Facebook in order to make this a reality.
With the 2016 Rio Olympics starting today, Flurry has released its first report looking at smartphone and app growth in Latin America. Though the region has been slower to adopt
Global smartphone sales set new records in 2014, with 1.2bn smartphones sold across the whole year, and sales of $115bn in just Q4, an increase of 20 per cent year-on-year
Apple has brought its mobile ad offering, iAd, to Latin America for the first time. Working with Internet Media Services (IMS) as its exclusive reseller, iAd will initially be available
With the worlds eyes turned towards Brazil for the World Cup, a new report shows that 90 per cent of Latin Americans smartphone owners are using their devices to make
Latin American ad network StartMeApp has launched its mobile RTB exchange, enabling advertisers, agencies and DSPs to buy and sell inventory in real-time auctions. StartMeApp is already working in 120
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research