Localytics

App Marketing 101

In the early days of apps, life used to be so simple. You built it, released it into the app store(s), spread the word about it and waited for the

Localytics

Localytics Rolls Out Predictive Marketing Solution

Digital engagement platform Localytics has unveiled its Predictions tool, which leverages machine learning to help companies predict and influence users at every state of an apps life cycle. The Predictions

Localytics

Localytics Announces Marketo Integration

App analytics and marketing firm Localytics has announced an integration with Marketo marketing automation software for the web. Localytics said the integration will enable it to combine customer data and

Localytics

Kochava Integrates with Push and In-app Messaging Firms

Kochava, the mobile attribution, analytics and optimization firm, has announced the integration of a number of push and in-app messaging providers with the Kochava Adapter Framework. The partner integration include

Localytics

Localytics Acquires Data Science Firm Splitforce

Marketing and analytics platform Localytics has acquired Splitforce, an automated optimisation tool built for apps, with the aim of accelerating its predictive app marketing capabilities. Splitforce is used in over

Localytics

Localytics Lands $35m Funding for Predictive App Marketing

App marketing platform Localytics has raised $35m (£23.5m) in Series D funding. The investment round was led by Sapphire Ventures, alongside existing investors Foundation Capital and Polaris Partners. The funds

Localytics

As Apple Prepares for Launch, iPhone 5 still Dominates

With Apple preparing for an event tomorrow that seems certain to launch the iPhone 6, figures show that the companys 2012 iPhone 5 is still its most popular device. Speculation

Localytics

Push Messaging Increases Engagement by 88 Per Cent

New research has shown that apps that have integrated push messaging show 88 per cent higher user engagement on average. The research, carried out by analytics and marketing platform Localytics,

Localytics

22 Per Cent of Apps Are Only Opened Once

22 per cent of apps are only opened once then never used again, a report by Localytics shows, highlighting the importance of measuring engagement rather than simply downloads. The report

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