The ‘Dailymotion Viewability Guaranteed Marketplace Powered by Moat’ aims to address issues surrounding viewability by providing advertisers, marketers, agencies, and DSPs with the ability to achieve viewability scores up to 100 per cent dependent on campaign goals
Video advertising firm Teads has collaborated with Oracle Data Cloud’s Moat to launch a product which enables advertisers to set their own viewability standards and only get billed when those
MoPub, which helps mobile publishers manage their ad inventory, has released a new version of its software development kit (SDK) with added viewability support from ad measurement providers Integral Ad
Snap has entered into a trio of partnerships in order to help ensure brand safety for advertisers on its Snapchat app. Third-party measurement companies Integral Ad Science (IAS), Moat and
Multinational computer technology company Oracle has signed an agreement to acquire Moat, a digital measurement cloud company, for an undisclosed sum. The analytics company will join the Oracle Data Cloud
Brand safety and viewability have both been very much at the forefront of the thinking for advertisers over the last few months – with issues surrounding ad placement and inflated
Mobile location solutions provider Blis has teamed up with Moat, an analytics and measurement company for marketers and publishers, to measure viewability – as defined by the latest Media Rating
Location tech firm Blis has launched Blis Prime, the worlds largest private marketplace for location-based advertising, which will offer marketers access to high quality, brand-safe inventory that aims to deliver
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research