Johnny Li, VP international business development at Cheetah Mobile, tells us about the launch of Cheetahs Open Feed platform, how it was received at the show, and where the companys acquisition of
We meet with TabMo managing director Chris Childs to discuss the shifting focus towards creativity on mobile, and how its platform can be used to optimise creative for devices and the audience.
Allen Klosowski, VP mobile & connected television at SpotX, discusses the evolution of mobile viewing habits from short-form content to full-length, and what that means for media owners and advertisers alike.
Charlie Johnson, UK & Ireland VP at Digital Element, talks about how marketers can make the best use of location in order to enrich their understand of consumer behaviours.
Moshe Vaknin, founder & CEO of YouAppi, talks us through how the company is helping advertisers find high-quality users in-app, and its re-engagement and video offerings, both launched at this years
We meet with mobile marketing consultant Keren Engoltz to find out more about Spyke Medias app business, and what she sees ahead for the company – and the industry as
Director of business development Simon Baptist explains why he thinks MWC 2017 lacked the big product launches of previous years, and how Tune is pushing the move to mobile best. For
We sit down on the Voluum stand with MD Gavin Stirrat to discuss the companys launch of cross-device and native functionality, the current issues around transparency, and what he made
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research