NBCUniversal

NBCUniversal agrees TV attribution deal with TVSquared

All 42 NBC and Telemundo-owned stations, as well as nine NBC Sports Regional Networks, will provide a local TV attribution solution powered by TVSquared’s analytics platform

NBCUniversal

NBCUniversal to launch its own video streaming service

NBCUniversal has become the latest in an ever-growing list of media companies to announce its plans to launch a video streaming service. Alongside the service, the Comcast-owned firm has restructured

NBCUniversal

2018 Awards Preview – Most Effective App Install Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

NBCUniversal

NBC partners with Uber to give riders Winter Olympics content on their journeys

NBC has linked up with Uber to provide an in-ride video experience to Uber riders in the US during its coverage of the XXIII Olympic Winter Games from Pyeongchang, South

NBCUniversal

Snapchat to stream live video moments from NBCs Winter Olympics coverage

NBC is going to be the first television network to utilise a tool from Snap that enables them to stream snippets of live broadcasts directly into the Snapchat app. The

NBCUniversal

Snap joins forces with NBC to produce Shows on Snapchat

NBCUniversal has agreed to team up with Snapchat to create a digital content studio that will focus on made-for-mobile programming on the image messaging app. The joint venture, which both

NBCUniversal

Vox Media and NBCUniversal publisher-led platform Concert goes programmatic

Vox Medias and NBCUniversal’s Concert, a publisher-led marketplace offering advertising from both companies, has now gone programmatic with the help of a partnership with global ad marketplace Index Exchange. This

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