Less than a week after its acquisition of Time Warner received approval, US mobile operator AT&T is reportedly in talks to purchase ad tech firm AppNexux. According to Cheddar, which
The head of the UKs National Infrastructure Commission has called for urgent action to tackle poor mobile phone coverage after a new study revealed that 30 per cent of the
Google has launched Triangle, an Android app for managing mobile data usage, in a pilot in the Philippines. Triangle enables users to monitor their data usage and, for participating networks,
The aptly-named Staylittle in Powys, Wales was once dubbed ‘the village that is cut off from the UK’, but now the rural community is celebrating its first permanent 4G mobile
67 per cent of brands consider telecoms operators to be a better original source of data insights than Google, Apple and Samsung. According to an Ovum study, commissioned by Synchronoss,
Broadcaster Sky has unveiled plans to launch a mobile virtual network in the UK, offering customers call and data plans in addition to its existing broadband, television and fixed-line telephone
Three has abandoned its ad blocking plans, following a one-week trial in June. The UK mobile network operator had been working with Shine, which has been pushing its network-level ad blocking tech
Its been a strange few years for mobile network operators, as they try to find their place in a world where OTT services like WhatsApp, Skype and Facebook have eaten into
US mobile network AT&T is doubling down on its VRV subscription-based streaming service, signing deals with popular web channels including CollegeHumor, Funimation and Machinima to join its existing lineup. The
UK network operator Vodafone has introduced new barring technology aimed at blocking bulk nuisance and scam calls from entering its network in a move that will significantly reduce distress for
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research