Ninthdecimal

NinthDecimal and Acxiom Partner for People-centric Marketing Solutions

Mobile programmatic and audience intelligence platform NinthDecimal has linked up with Acxiom, a data technology and services company, to provide marketers with ‘people-centric marketing solutions’. NinthDecimal will combine its location

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NinthDecimal Powers Offline Attribution with 155 Partnerships

Omnichannel audience and measurement company NinthDecimal has announced more than 155 new partnerships with top media publishers and ad networks, who have joined the companys Location Conversion Index (LCI) partner

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Infographic: Mobile Programmatic Grew 430% in 2015

Spending on mobile programmatic grew by an amazing 430 per cent over the course of 2015, according to new figures shared by audience intelligence firm NinthDecimal, as new industries invested

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86 per cent of Consumers Discover New Brands on Mobile

86 per cent of consumers say they are likely to discover new brands or products using their mobile device, according to research that suggests that mobiles effectiveness at driving in-store

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ZenithOptimedia and NinthDecimal Partner for In-store Measurement

Mobile audience intelligence firm NinthDecimal and media services network ZenithOptimedia have partnered to deliver a new level of omni-channel measurement and audience insights to clients. The partnership gives ZenithOptimedias clients

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Infographic: Automobile Advertisers top Programmatic Use

Automobile advertising made up 49 per cent of programmatic impressions bought in 2014, a report by mobile audience intelligence firm NinthDecimal has revealed, making car manufacturers the clear early adopters

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70 per cent of Consumers Swayed by Mobile Ads in 2014

70 per cent of consumers tried a new product or brand after seeing a mobile ad in 2014, new figures have suggested, a 49 per cent increase over 2013. The

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NinthDecimal Introduces One-To-One Programmatic Mobile Solution

Mobile audience intelligence company NinthDecimal has unveiled its Programmatic Mobile Audience Solution, aimed at enabling brands, agency trading desks and publishers to buy sophisticated audience targeting for their programmatic mobile

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