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Renault enters global ad partnership with Teads

Renaults media partner, OMD, will create interactive video and display advertising with Teads

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2018 Awards Preview – Most Effective Performance Marketing Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

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2017 Award Winners: Use of Video, Use of Data, Most Innovative and Most Creative

Since our 2017 Effective Mobile Marketing Awards earlier this month, we’ve been showcasing the winning entries every day. Today, we look at winners that made great uses of data and

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2017 Awards Winners: The Peoples Choice Categories

Every day for the next two weeks we’re showcasing the winners of this year’s Effective Mobile Marketing Awards. Today, its our Peoples Choice categories, voted for by the mobile marketing

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Case Study: Mountain Dew uses mobile 360 to direct viewers to #GotHandles VR experience

PepsiCo carbonated soft drink brand Mountain Dew teamed with advertising agency OMD and Immersv, a mobile VR ad platform, to create a mobile 360° experience with its latest ad campaign.

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Doritos teams with YouTubers for Xbox One X campaign

PepsiCo crisp brand Doritos and Microsoft’s Xbox have enlisted the help of media communications agency OMD UK and media technology company Oath to partner with three YouTube gamers, challenging them

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Peoples Choice Spotlight: Rising Star

Our Effective Mobile Marketing Awards celebrate the best and brightest that the industry has to offer, and as a part of that, we think its important that the industry itself

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The 10 Best Quotes from our Mobile Travel Summit

Yesterday was our Mobile Travel Summit, which brought together representatives from a wide variety of travel brands with key thought leaders from the mobile marketing world and beyond to explore

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Awards Preview – Most Effective Automotive Campaign or Solution

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, were looking at

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Awards Preview: Most Effective Fashion & Luxury Campaign or Solution

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, the category in

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