OpenX

Movers and Shakers: eBay, OpenX, IAA UK, Smart AdServer, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

OpenX

Mobile will be involved in the gift buying process for most this Christmas

As we enter the holiday season, Christmas advertising is still as important as ever – but brands need to make sure they are targeting people in the right places. According

OpenX

Movers and Shakers: Walmart, OpenX, Location Sciences, Omnicom, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

OpenX

Over half of US consumers are now streaming OTT content: report

More than half of Americans are now using at least one over-the-top (OTT) service, with most using three separate services across three different devices, according to a report from OpenX.

OpenX

“OTT commercials suck”

Consumers are continuing to move away from viewing traditional TV and dedicating more – if not all – of their viewing time to over-the-top (OTT) video services. OTT, which is

OpenX

OpenX enters cloud computing partnership with Google

Ad tech company OpenX has joined forces with Google, moving its entire exchange to the Google Cloud Platform (GCP) and becoming the first major exchange to become truly serverless. The

OpenX

Let’s get ready for 5G

In the latest in our series of predictions pieces running between Christmas and the New Year, Gavin Stirrat, VP of partner services, Europe at OpenX, says that 5G holds the

OpenX

OpenX lays off around 100 employees as part of strategy shift

Ad tech company OpenX has reportedly let go of around 100 employees as part of a strategic move aimed at better positioning the ad exchange for growth. The layoffs have

OpenX

Leading ad exchanges make programmatic transparency pledge

Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair. An open letter

OpenX

OpenX launches video header bidding solution

Independent ad-tech provider OpenX has unveiled a new video header bidding solution that is now available to all its clients. Built for Prebid technology, the solution provides partners with direct

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