Paul Gubbins

Talking Programmatic: United We Stand, Divided We Fall

In his continuing regular series, programmatic expert Paul Gubbins looks at how the fight back against the walled gardens is leading to unprecendented cooperation and teamwork amongst publishers and adtech vendors.

Paul Gubbins

Talking Programmatic: Everything You Need to Know About Header Bidding Today

In his continuing regular series, programmatic expert Paul Gubbins looks at one of the hottest topics in programmatic right now: header bidding. If you know me, youll already be familiar with

Paul Gubbins

Talking Programmatic: Its Time to Applaud, Not Boo, Programmatic Advertising

In his continuing regular series, programmatic expert Paul Gubbins addresses the recent controversies surrounding the technology, and why brand safety concerns are no reason to throw out the baby with

Paul Gubbins

Talking Programmatic: What to Ask a Buy-side Vendor

In his continuing regular series, programmatic expert Paul Gubbins asks what questions agencies and advertisers should be asking of their buy-side vendors, and examines the changing nature of transparency in

Paul Gubbins

Introducing our Programmatic for Publishers Summit

The programmatic ecosystem now dominates mobile marketing, but with ever-changing systems and terminology, many publishers are still struggling to make the technology work the best for them and their audience.

Paul Gubbins

Talking Programmatic: What a Sales Team Looks Like Now

In his continuing regular series, programmatic expert Paul Gubbins looks at what a programmatic sales team looks like in the ad tech environment of 2017. Having been involved in helping

Paul Gubbins

Introducing our New Columnist

Mobile Marketing is delighted to have added Paul Gubbins to our team as our regular Programmatic columnist. After many years working for traditional premium publishers such as The Daily Telegraph,

Paul Gubbins

Talking Programmatic: Is it Time to Retrain the Machines?

In the first of a regular series, programmatic expert Paul Gubbins asks if its time we retrained the machines to value context as well as audience. Following the recent article

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