Pinterest

Pinterest targets advertisers in new ‘P for Performance’ campaign

Pinterest has launched a new international campaign to promote its full suite of products for advertisers. Featuring action-packed mini-movies, the “P is for Performance” campaign demonstrates how ads on the

Pinterest

Pinterest ramps up ad revenue with new Google partnership

Pinterest has announced a new ad partnership with Google in a bid to boost its ad revenue. As a result, the technology giant becomes the second third-party ad partner after

Pinterest

Pinterest names ex-Google and Meta exec as new Director of Business Marketing

Pinterest has appointed Laura Gaffney as its new Director of Business Marketing for EMEA and APAC. With effect from today (11 December 2023), Gaffney’s responsibilities include leading the social media

Pinterest

EXCLUSIVE: Why Pinterest Predicts is a ‘cheat sheet’ for marketers

Pinterest UK’s Director of Marketing, Louise Richardson, has described the social media giants yearly look at the trends to come as a “cheat sheet” for marketers. “It can provide them

Pinterest

Pinterest debuts new video ad solution and measurement tools

The video ad solution, Pinterest Premiere, aims to help advertisers reach their audience at scale by owning exclusive video placements on Pinterest’s home feed for specific demographic, interest, or category for a certain period of time

Pinterest

“A positive corner of the internet”: Pinterest talks advertising and why its different

This week, inspiration-focused social media platform Pinterest will host its first-ever advertiser summit

Pinterest

Pinterest launches tool to help boost underrepresented creators

The image-sharing social media platform is introducing a way for retailers, advertisers, and creators to self-identify if they’re from an underrepresented group

Pinterest

Pinterest launches the Today tab to share global trending activities

Pinterest launches the Today tab to share global trending indoor activities

Pinterest

Movers and Shakers: GroupM, Pinterest, Mediacom, GumGum, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Pinterest

The average mobile consumer would pay to keep most popular apps: report

The five most popular free apps that users would be least willing to pay for are Facebook, Facebook Messenger, Venmo, Instagram, and Twitter, according to a new report from McGuffin.

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