Mobile ad tech firm S4M has launched an ad format which enables advertisers to display multiple store locations based on the user’s proximity to those stores. The Multi-Store DCO format,
Mobile ad tech company S4M has linked up with Tapad, a digital identity resolution firm, to expand its multichannel drive-to-store offering for clients by providing a holistic view of anonymous
Mobile ad tech firm S4M has introduced an ad format which aims to give advertisers a way to drive incremental in-store visit with proximity-based push notification retargeting. The Pass-to-Store format,
Nicolas Rieul, public affairs board member at the Mobile Marketing Association France, calls on more to be done to protect companies and jobs from “monopolistic online platforms”. Directives like the
Dentsu Aegis Network’s digital performance agency iProspect, S4M, Futurs.io, Smart, and Mondadori MediaConnect have joined forces to use blockchain to fight ad fraud. The Adschain Consortium aims to apply blockchain
Stanislas Coignard, Americas CEO at S4M, provides insights into how brands can implement an effective drive-to-store campaign. No longer is drive-to-store an overused buzzword. Today it is definitively the bridge
Andy McNab, UK managing director at S4M, explains why the CPIV ad model is ideal for all digital campaigns. Not so long ago the digital advertising industry was all about
French ad tech firm S4M is launching a new buying model called the Cost Per Incremental Visit (CPIV), designed for campaigns aimed at driving real-life foot traffic. Using the new
S4M CEO Christophe Collet Mobile ad tech company S4M has raised $12m in a series B funding round to accelerate its technology developments, focusing on real-time features to measure traffic
Pernod Ricard – which boasts brands including Absolut, Chivas Regal, Jacob’s Creek, and Jameson – had the aim of reaching consumers in transit at airports across the UK. To achieve
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research