People that use their phone or tablet while watching TV are more likely to follow up on a TV advert, contrary to what is believed within advertising circles. Viewers using
TVadSync has launched a European version of its Smart Retarget solution that reaches 15m households in the US. The solution aims to bridge the gap between TV and second screen
Second screening in the UK will reach its zenith during this summer’s European Football Championship, according to new research commissioned by programmatic ad tech firm, RadiumOne, with two thirds of 1,000
70 per cent of UK online adults – and 87 per cent for 16-34s – now use a connected device whilst watching TV. Thats according to research carried out by Sparkler on behalf
ITV’s Commercial division has struck a deal with programmatic ad platform, RadiumOne, that will see ITV launch Ad Sync+. This will link ITV’s broadcast output to RadiumOne’s platform to enable
Shopping channel QVC UK has launched an update for its iPad app aimed at providing customers with a platform to interact with each other and the channel while watching their
71 per cent of European consumers see room for improvement in their on-demand and live viewing experiences, with more varied (35 per cent), relevant (32 per cent) and easier to
Social TV platform Beamly has broken 10m active users – 10.4m monthly, to be precise, more than 11 times the number it had before it rebranded from Zeebox last April.
Advertisers hoping to connect with rugby fans enjoying this years Six Nations Championship and Rugby World Cup will need to take make sure they are taking mobile into account, as
Sunday night may have seen the New England Patriots beat the Seattle Seahawks to be crowned winners of Super Bowl XLIX, but with brands paying out $4.5m (£2.98m) for a
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research