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Movers and Shakers: Adjust, Selligent, Samba TV, YouAppi, Cavai, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Movers and Shakers: Starcom, Aki Technologies, Quantcast, Medialab and more

A round-up of new hires in the digital marketing world, including news from Starcom, Aki Technologies, Quantcast, Telaria, IAB UK, The Independent, Bazaarvoice and Bounteous

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Almost 70 per cent of consumers find voice assistant ads to be creepy

Selligent research finds that consumers are unsettled by unprompted voice ads from voice assistants

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Digital marketers are struggling to launch omnichannel campaigns: report

Many digital marketers still struggle to deliver omnichannel experiences, meaning they continue to fall short of consumer expectations, according to research from Selligent Marketing Cloud. The survey of 221 digital

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Movers and Shakers: AccuWeather, Publicis, Selligent, Monetate, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Selligent

Movers and Shakers: Ogilvy, Clear Channel, Selligent, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Selligent

Programmatic for Brands Masterclass – what you missed

Masterclassing’s Programmatic for Brands event brought together senior management from brands with programmatic experts to explore the issues surrounding programmatic advertising and how these can be tackled. The event, as

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Auto Trader opts for Selligent to target customers with personalised messages

UK digital automotive marketplace Auto Trader has enlisted the help of Selligent Marketing Cloud, a B2C marketing automation platform, to better engage customers via their mobile devices. Auto Trader –

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Movers & Shakers: Wunderman, Chirp, Sandvine, Selligent and Calligo

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Selligent

Odeon Teams with Selligent to Strengthen Consumer Engagement

Odeon Cinemas Group has joined forces with Selligent, a relationship marketing platform, in a bid to strengthen consumer engagement in the UK, Germany, Italy and Spain. The AMC Theatres-owned cinema

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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