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Effective Mobile Marketing Awards 2018: What the judges want

The 2018 Effective Mobile Marketing Awards, in association with Weve, have had their very final deadline extention, and at midnight UK time on 24 August, entries will close and our

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Peoples Choice Spotlight: Rising Star

Our Effective Mobile Marketing Awards celebrate the best and brightest that the industry has to offer, and as a part of that, we think its important that the industry itself

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The 10 Best Quotes from our Mobile Travel Summit

Yesterday was our Mobile Travel Summit, which brought together representatives from a wide variety of travel brands with key thought leaders from the mobile marketing world and beyond to explore

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MWC Predictions: 5G, IoT, Header Bidding and More

Mobile World Congress 2017 is just a few days from kicking off, and as always, Mobile Marketing Magazine will be there to cover all the announcements and developments coming out

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Awards Preview – Most Effective Automotive Campaign or Solution

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, were looking at

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Awards Preview – Most Effective Search Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we break down

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Case Study: A Very Happy Christmas

In the run-up to Christmas 2015, online retailer Shop Direct was looking to capitalise on changing consumer behaviour to drive sales on mobiles and tablets for its Very.co.uk brand. Working

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What Role Can IoT Play in Retail? (Infographic)

When we talk a lot about the Internet of Things, a lot of the emphasis is either on increasing efficiency for businesses, or the push into peoples homes. But what

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Talking About the Big Issues: Viewability

Each week in July, we’ll be taking one of the four biggest issues in mobile advertising right now – ad blocking, viewability, ad fraud and brand safety – and examining

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Talking About the Big Issues: Ad Blocking

Each week in July, we’ll be taking one of the four biggest issues in mobile advertising right now – ad blocking, viewability, ad fraud and brand safety – and examining

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