Global tablet sales have fallen yet again – the 15th consecutive decline in sales – with shipments down 13.5 per cent in the second quarter of 2018. According to the
The global tablet market has continued to decline as consumers continue to opt for phablets over the larger screen devices. According to the International Data Corporation (IDC), 49.6m tablets were
Tablet sales continued to decline in the second of quarter of 2017, though sales increases from big players like Apple, Huawei and Amazon have seen the rate of decline slow
48.7m tablets were shipped in Q3 2015, down 12.6 per cent year-on-year, according to IDC. This is the fourth consecutive quarter where tablet shipments have dropped, with markets like North
With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards is truly on. Were exactly a month away from the ceremony, which takes place on 26 November
EE has launched the first ever 4G-enabled tablet aimed at children and their parents, the Robin, hoping to take advantage of the large number of families planning to purchase a
Amazons Fire devices have hardly set the world ablaze, but the company is hoping that its latest tablet will rise like a phoenix from the ashes to bring consumers to
Just over five years after the launch of the iPad, 54 per cent of UK households now own a tablet computer, up from just two per cent in 2011, indicating
UK consumers continue to shift towards using mobile devices for shopping online, with 40 per cent of UK online retail sales in Q4 2014 being completed on a tablet or
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research