O2 has confirmed that it will be the last of the UK’s ‘Big Four’ mobile network operators to launch 5G connectivity when it switches on the technology in parts of
FC Barcelona has teamed up with Telefónica to make the Nou Camp, FC Barcelona’s home ground, the first football stadium in Europe with dedicated 5G coverage. By bringing the next
The European Telecommunications Standards Institute (ETSI) has setup an industry group aimed at looking at the possibility of deploying private blockchains across various industries and governmental institutions. The ‘Permissioned Distributed
Customers subscribed to UK mobile network O2 and MVNOs that operate using its infrastructure have been hit with widespread problems leaving them without access to data services. According to O2,
The UK’s four major mobile network providers splashed out £1.356bn between them on the first stage of an auction for 4G and 5G airwaves. EE, Three parent Hutchison, O2 parent
The mobile industry’s annual knees-up is in full swing and you would’ve no doubt already heard plenty of news coming out of the event. But, just in case, here’s a
Telefonica has launched an initiative aimed at connecting more than 100m people in Latin America to the internet and is working with Facebook in order to make this a reality.
Network operator and telecoms firm Telefónica has unveiled a new artificial intelligence solution for mobile applications, aimed at optimising the delivery of notifications sent to users. The company has partnered
Multinational telecoms company Telefonica has formed a partnership with People.io, a UK-based personal data startup, to give German consumers control over elements of their personal data. The deal will see
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research