Weather

xAd Acquires WeatherBug to Add Weather Data to its Location Targeting

xAd has acquired WeatherBug for an undisclosed sum, to bring weather data to its location-based ad platform. Formerly a division of Earth Networks, WeatherBug offers sites and apps for mobile, desktop, Apple

Weather

Redesigned Weather Channel App Offers Increased Ad Opportunities for Brands

The Weather Channel has launched a redesigned version of its weather app. The new version offers a number of new ad spots and opportunities for brands. The app also features

Weather

Spotlight: Using the Weather as a Targeting Tool

The Weather Channel has been gathering weather data for more than 30 years. It uses this data to provide weather information to consumers via multiple outlets, including a TV channel,

Weather

Weather Channel Partners with Starcom Mediavest

The Weather Channel has partnered with Starcom MediaVest Group (SMG), as it launches its weather-intelligent marketing platform WeatherFX across Europe. Under the deal, SMG will incorporate WeatherFX into its media planning, enabling

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