Wimbledon

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Wimbledon

Ocean Outdoor pens Jaguar-sponsored Wimbledon livestream deal

Matches from this year’s Wimbledon Championships will be livestreamed by Ocean Outdoor thanks to a deal with the All England Lawn Tennis Club and BBC Sport. Jaguar will be the

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Wimbledon

Wimbledon finds success with visual radio content

The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio

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Wimbledon

IBM and Wimbledon deploy emotion-detecting AI to build highlights

IBM and the All England Lawn Tennis Club (AELTC) have partnered for many years in an effort to deliver the best possible experience for viewers of the annual Wimbledon Championship.

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Wimbledon

Wimbledon launches virtual assistant, AI-edited highlights and mixed reality

Wimbledon organiser AELTC (All England Lawn Tennis Club) and IBM have unveiled their technology offering for this summer’s Championships. IBM has been the Championship’s official technology partner since 1990, and

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Wimbledon

Twitter Livestreaming From Wimbledon

As anyone who saw our video report from Wimbledon posted yesterday will know, social is a big part of the Wimbledon experience. And even bigger this year as, for the

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Wimbledon

Game, Set, Match: IBM at Wimbledon

David Murphy heads to the Wimbledon Championships to see event sponsor IBMs Data Bunker, and find out how Wimbledon is promoting itself on digital and social.

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Wimbledon

Wimbledon Reveals 2016 Digital Plans

With the Wimbledon tennis Championships due to kick off Monday week, the All England Lawn Tennis Club(AELTC), which hosts the event, has revealed its plans to cover and amplify this year’s

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Wimbledon

Game, Set and Match

In any Awards programme, the judges are looking for something pretty special for the Grand Prix Award. In the 2015 Effective Mobile Marketing Awards, they found it in the shape

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Wimbledon

Infographic: Rolex Wins Wimbledon

Rolex was the sponsor brand mentioned most in social media posts about this years Wimbledon competition, followed by IBM. Thats just one of the facts in the infographic shared exclusively

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Wimbledon

Wimbledone

The past couple of weeks have seen a feast of tennis in SW19 as Serena Williams triumphed in the Ladies’ Singles and Novak Djokavic in the Mens’. But while most

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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