YouAppi

Movers and Shakers: Adjust, Selligent, Samba TV, YouAppi, Cavai, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

YouAppi

Movers and Shakers: HTC, UM, YouAppi, Yext, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there

YouAppi

Talking Mobile at MWC – YouAppi

David Murphy discusses the move to programmatic in-app, and how the industry is learning to cope with ad fraud, with YouAppi chief revenue officer, Leo Giel. For more news coverage

YouAppi

Data is more crucial than ever for mobile marketers – report

In an effort to understand just how much data influences mobile marketing, YouAppi, a growth marketing platform for mobile brands, surveyed 543 in-house and agency marketers on the current need

YouAppi

The 10 best quotes from our Mobile Retail Summit

Yesterday at our Mobile Retail Summit in London, we brought together a variety of retail brands with thought leaders from across the mobile marketing world to discuss future of mobile,

YouAppi

MWC 2018: YouAppi and the video opportunity

Tim Maytom talks video, re-engagement and fighting ad fraud with Moshe Vaknin, CEO and founder of YouAppi. Check out our MWC 2018 tag for more coverage and videos from the

YouAppi

Finding loyal app users at scale

Mobile Marketing discusses the fine art of acquiring and re-engaging loyal mobile app users with Moshe Vaknin, founder and CEO of YouAppi. With more than 2.2m apps in the Apple

YouAppi

The Most Mobile Time of Year – YouAppi

With the festive season rapidly approaching, YouAppi CMO Jennifer Shambroom shares six top tips for mobile marketers. It’s not just dinner feasts and holiday treats that consumers have a proven appetite for

YouAppi

Dmexco 2017: YouAppi

Moshe Vaknin, founder and CEO of YouAppi, catches up with David Murphy to discuss how performance branding is driving efficiency and performance, and why good audience data is so crucial

YouAppi

Marketers keen on mobile video, despite creative and measurement challenges

If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in mobile video is anything but repurposing web or TV video

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