talkSPORT managing director Calum Macaulay will deliver a keynote address at next month’s Betting on Football Conference, which is being held at Stamford Bridge, London, the home of Chelsea FC, on 8 May.

With expensive television advertising around football saturated by gambling operators, Macaulay will be speaking on the effectiveness of branding around radio in a session entitled: ‘Outside the box – opportunities away from TV’.

talkSPORT is the world’s biggest sports radio station and is the Premier League’s Global Audio Partner. The station is an official broadcaster of the Barclays Premier League, the 2014 FIFA World Cup, the FA Cup, England football internationals and the Capital One Cup.

“We’re really pleased to get someone of Calum’s standing on the agenda for Betting on Football given the huge football audience that talkSPORT commands,” said conference producer, Andrew McCarron. “The station is also aware of what bookmakers are after as well, given its recent deal with Coral to partner flagship show, the Alan Brazil Sports Breakfast. I’m sure he will provide real insight to both bookies and football clubs about the power of radio.”

The conference will look at the relationship between betting and football from the legal, commercial and ethical viewpoints. Its main sponsors are BetConstruct, Super Soccer Oddsfeed/Abelson Info and Colossus Bets. After the conference, the Betting on Football Awards, sponsored by BetConstruct, MC&C, Matchroom and bettingexpert, will be presented.

There’s more information about the event here.