Tapjoy Acquires 5Rocks to Become App Tech Company

Tapjoy 5RocksReward-based app ads platform Tapjoy has acquired 5Rocks, an app analytics and marketing company.

5Rocks uses data algorithms to offer analytics and insights into the real-time behaviours of mobile app users, which have been particularly successful in Korea and Japan.

Tapjoy president and CEO Steve Wadsworth said in a blog post that the acquisition “moves us closer to realizing our vision of being not just an ad tech company, but an app tech company” which offers “a complete monetisation, analytic and optimization technology solution for app developers”.

Tapjoy expects to fully integrate 5Rocks solution into its nGen platform by Q4 2014.